Head of Go-to-Market Strategy - remote

About Cephalgo

Fueled by over €3M in funding, Cephalgo's mission is to revolutionize mental health care. We are pioneers, using technology to make real differences in the lives of those we serve. We're more than just a company: we're a community driven by the passion to make mental health care accessible, understandable, and actionable.

Role Overview

We're seeking an experienced Head of Go-to-Market Strategy to define and execute our market entry approach for our AI-powered mental health platform. The ideal candidate will have deep expertise in healthcare marketing, strategic decision-making capabilities, and experience building go-to-market functions from the ground up in early-stage environments.

Core Responsibilities

• Define our optimal go-to-market strategy (B2C vs B2B2C) based on market analysis and competitive positioning
• Develop comprehensive market entry plans for the French and European markets
• Design and validate our customer acquisition strategy across multiple channels
• Create messaging and positioning frameworks that resonate with mental health consumers
• Build and lead cross-functional go-to-market initiatives involving product, sales, and marketing teams
• Establish key performance metrics and analytics frameworks for market success
• Design pricing and business model strategies that optimize for growth and sustainability
• Navigate regulatory requirements and compliance considerations for mental health marketing
• Build and scale the marketing team as we grow

Technical Requirements

• 8-12 years of marketing and business strategy experience with 3+ years in senior go-to-market roles
• Proven track record in healthcare, wellness, or mental health marketing
• Experience with both B2C consumer acquisition and B2B partnership strategies
• Deep understanding of European healthcare regulations and marketing compliance
• Strong analytical skills with experience in market research and competitive analysis
• Experience building go-to-market strategies at early-stage startups
• Track record of successful market entry and customer acquisition initiatives

Must-Have Qualities

• Strategic thinking combined with hands-on execution capabilities
• Deep empathy and understanding of mental health consumer needs and barriers
• Ability to make data-driven decisions in ambiguous, fast-changing environments
• Strong leadership skills with experience building and managing teams
• Excellent communication skills for presenting to investors and stakeholders
• Entrepreneurial mindset with comfort in startup environments

Nice to Have

• Experience with AI/digital health technologies
• Knowledge of French healthcare ecosystem and key players
• Background in subscription or freemium business models
• Experience with clinical partnerships and healthcare professional relationships
• International market expansion experience
• MBA or relevant advanced degree

What We Offer

• Competitive salary with performance bonuses
• Opportunity to define the strategic direction of a high-impact health tech company
• Flexible work environment with remote/hybrid options
• Professional development support and growth opportunities
• Comprehensive health benefits, including premium mental health support
• Being part of an EU Commission-supported initiative with significant societal impact

How to Apply

If you're passionate about marketing, mental health technology, and building from the ground up, we want to hear from you! Please send your resume and a cover letter explaining:

• Your approach to defining go-to-market strategy in ambiguous markets
• Your experience with healthcare or mental health marketing
• Why you're interested in mental health technology

to contact@cephalgo.com.

Join CEPHALGO and be part of a team that's revolutionising mental health care while building a successful B2C technology platform that impacts thousands of lives.

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